Friday, November 2, 2007

OpenSocial: Google answer to Facebook for social networking power struggle

Realizing its broad social networking ambitions, Google is coming out with OpenSocial, a new project, which is a set of common APIs that developers can use to create applications that work on any social networks, called “ hosts”, that choose to participate. OpenSocial allows developers to access core functions and information at social networks:

  • Profile Information (user data)
  • Friends Information (social graph)
  • Activities (things that happen, News Feed type stuff)

And, more importantly, what precisely seems to be Google answer to Facebook. Google’s approach is new in this sense that instead of launching yet another social network platform, it provides an easy way for developers to create an application that works on all social networks. There are two categories of partners in OpenSocial: hosts and developers. Hosts are the participating social networks, which include Orkut, Salesforce, LinkedIn, Ning, Hi5, Plaxo, Friendster, Viadeo and Oracle. And developers include Flixster, iLike, RockYou and Slide.
MySpace and Six Apart are soon joining Google’sOpenSocial initiative.

OpenSocial addresses the problems of developers learning yet another markup language for every social network platform. In OpenSocial, developers will immediately start building on these APIs to get distribution across the impressive list of hosts above.

Posted by Praveen Panjiar, Blog Evangelist, OutworX Corporation

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